Lead With Your Endgame In Mind & The TRUTH About Masculinity & Business Success | Jason Sisneros

Jason Sisneros’s life isn't your typical success story. It's a tale of clawing your way out of domestic violence and darkness, defying the odds, and building a life of purpose and impact. From knife fights to standing in front of his mother’s abuser at the ripe age of nine, Jason Sisneros shares his journey from a challenging past to becoming a thriving entrepreneur and mentor, and passionate advocate against human trafficking.

When it comes to business, Jason is as seasoned as they come; from bankruptcy in his first two businesses being $2,000,000 in the hole, to being mentored with business and self development legends Tony Robbins and several others. Building and selling 26 businesses later, I can’t think of a better person more strategically positioned to troubleshoot the breadth of challenges struggling small and mid-sized business owners face.

 

But this isn't just about business. It's about the fire that burns within each of us, the drive to rise above circumstances and create a life we truly deserve.

In this gripping interview with Jason Sisneros on The Ruby Hour Podcast, you'll discover:

• The Resilience Code: Uncover the secrets to bouncing back from adversity and using your challenges to fuel growth. Jason reveals how he transformed his struggles into a springboard for success.
• The Power of Self-Awareness: It's not just about knowing your strengths; it's about confronting your weaknesses and owning your story. Discover how self-awareness becomes your weapon against self-sabotage.
• Designing Your Endgame: Don't just let life happen to you. Jason reveals how to take control and define your own "end game" – the legacy you want to leave behind.
• The Shield of Protection: Discover the powerful metaphor of the "shield" and how it empowers you to protect yourself and those you love. This is about building strength from within and standing up for what matters.
• Beyond Vanity Metrics: In a world obsessed with likes and followers, Jason cuts through the noise and reveals the true nature of influence. Learn how to build genuine connections that matter.
• The Entrepreneur's Playbook: Gain practical strategies for negotiating effectively, building a thriving business, and avoiding the traps that hold many entrepreneurs back.

This is more than just a podcast; it's a blueprint for escaping the shadows and forging your own path to freedom. It's a call to action for anyone who refuses to be defined by their past.

Ready to break free? Tune in to this powerful conversation and unlock the courage within you.

“Without small and midsized businesses, there is no America.”

— Jason Sisneros

Golden One Liners

• Business owners are a unique group of human beings.

• If you are a business owner, you are historically extremely important.

• Success isn't guaranteed, but the opportunity to succeed is.

• Designing your own end game is crucial for success.

• Masculinity is the competency and ability to administer violence, but choosing not to. Presence and protection is the name of the game.

• For women especially, knowing your worth is essential for not only personal development, but aligning with the partner of your dreams who wants to protect and cover you til your last breath.

• Surround yourself with people who uplift and inspire you.

• Your past does not define your future; you can change your narrative.

• Building wealth should be in service of others, not just oneself.

• The peacocks of social media, flaunting their Lamborghinis and boats — they’ll come and go. The truly wealthy know the more money you make, the harder you work to actually look like you don’t have a lot of money.

• The journey to becoming a king involves mirroring great leaders.

• The secret to being a great man is being worthy of other great men’s respect.

• The journey into rescuing victims of human trafficking is often a deeply personal one.

• As a man, be that shield who protects the vulnerable.

• The secret to growing your business is to fall in love with your client’s outcome more than your own.

• Small and mid-sized enterprises play a vital role in the economy, contributing more than 60% of the GDP.

• Without small and midsized businesses, there is no America.

• When building your business, start with a clear end goal in mind.

• Social media can be used for either vanity or profit, choose wisely.

• Real influence is about genuine connections, not just follower counts.

• Business is fundamentally about helping others save money, make money, or drastically improving your clients’ lives.

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Visit https://builttoexit.biz/ to join Jason’s latest weekly cadre of troubleshooting the most common business owner pain points, weekly on his private channel.

This episode is recorded, produced, and edited by our company, Ruby Riot Creatives. Visit https://www.rubyriotcreatives.com/podcast to see our latest projects, hear more episodes in The Ruby Hour Podcast, and visit our previous season's episode archives.